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What Americans Are Buying This Holiday Season

Sears Releases Its 'Top 10' List From Holiday's Kickoff Weekend

Shoppers who are looking for the perfect gift for friends and family members can get an indication of what's hot this holiday season by looking at this list of the Top 10 products and categories sold at Sears, Roebuck and Co. (NYSE: S) during the opening weekend of the holiday shopping season (Nov. 27-30).

   TOP 10 SELLING PRODUCTS/CATEGORIES AT SEARS*
   1.  Tools and tool storage
   2.  DVD players and DVD recorders
   3.  TVs (tube TVs and big screen projection TVs)
   4.  Fitness equipment
   5.  Grills
   6.  Digital cameras
   7.  Game tables
   8.  Sony PlayStation 2
   9.  Sewing - Kenmore Mini-Ultra
   10. Jeans/denim
   *Includes sales at Sears full-line stores as well as sears.com


New for Holiday 2003, Sears has Lands' End in all of its 870 full-line stores, has expanded its partnership with KB Toys to include 600 stores and has completely redesigned sears.com .

About Sears

Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2002 of $41.4 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,700 Sears-branded and affiliated stores in the U.S. and Canada, including approximately 1,000 full-line stores and 1,600 specialty stores. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End brands together -- among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million services calls made annually

SOURCE: Sears, Roebuck and Co.

CONTACT: News Media Contact, Christian Brathwaite of Sears, Roebuck and
Co., +1-847-286-4681

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