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The heat is on, with sweltering summer temperatures soaring into the 90s, but it's not too late to cool off. Just look for the colossal blue igloo bringing relief to the Taste of Dallas. Sears, Roebuck and Co. (NYSE: S), America's leading home appliance retailer, brings its "Cooling Station" to the Taste of Dallas, July 18-20. Consumers who visit the Sears Cooling Station will be refreshed by Sears' energy-efficient air conditioners and frozen snacks, while receiving discount coupons for cool appliances. They'll also learn about Energy Star庐-qualified refrigerators that can save hundreds of dollars in energy bills over time.

"The Sears Cooling Station gives Dallas residents a brief respite from the heat," said Lyle Heidemann, executive vice president of hardlines at Sears. "Our Energy Star-qualified window and central air conditioners will bring the same comfortable temperatures to consumers' homes."

Summer and fun go hand in hand and the Sears Cooling Station fits the bill perfectly. Families will love the cool snacks, take-home gifts and summer music. Stop by the Cooling Station at Taste of Dallas and you'll find:

   --   The latest Energy Star qualified air conditioners, central air and
        refrigerators and coupons for an additional 10 percent off your
        purchase of any Energy Star-qualified refrigerator (over $399) and
        window air conditioners
   --   Coupons for $500 off a central cooling system

   Plus:
   --   Enter for a chance to win a $500 Sears Gift Card (one winner each
        day, July 18-20)**
   --   "Ask Me Why I'm Cool" t-shirts and stickers (while supplies last,
        limit one per person)

The Sears Cooling Station features new, energy-efficient Kenmore庐 window air conditioners that can pay for themselves in two to three years. There is no better time to take Sears' helpful hints than July 3 to August 15 -- Air Conditioning Appreciation Days.

Visiting the Sears Cooling Station could also make your kitchen a better place. Sears is giving consumers a sneak peek at its breadth of selection by showcasing a variety of the hottest energy-efficient refrigerators on the market. Sears' Kenmore refrigerators are not only Energy Star-qualified, but are also very affordable, starting at $499.

The following refrigeration facts and tips are as helpful as they are surprising:

   --   If just 20 percent of all refrigerators met the Kenmore Elite
        standard, at least 38.6 million kWh would be saved annually.  That
        additional electricity would be enough to light Dallas for a month!
   --   If cars had increased their fuel efficiency as quickly as
        refrigerators have over the last 25 years, we'd all get 80 miles to
        the gallon.
   --   If every U.S. household replaced its 10-year-old refrigerator with a
        new Kenmore Elite Energy Star qualified model, the nation could save
        enough energy to light every household in Dallas for 75 years!
   --   The Kenmore Elite UltraFresh 26-cubic feet side-by-side refrigerator
        uses the same amount of energy required as a 75 watt light bulb.*
   --   A full refrigerator uses less energy to operate than an empty
        one...Stock up!
   --   Don't keep your refrigerator too cold.  Recommended temperatures are
        37o to 40o F.
   --   Cover liquids and wrap foods stored in the refrigerator.  Uncovered
        foods release moisture and make the compressor work harder.

Sears, Roebuck and Co. is a broadline retailer with significant service and credit businesses. In 2002, the company's annual revenues were $41 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, sears.com and landsend.com, and a variety of specialty catalogs.

   *Based on comparable run times
   **Abbreviated Contest Rules:
   1) No purchase necessary 2) Void where prohibited 3) Must be legal U.S.
   resident, 18 years of age or older 4) See rules posted inside the Sears
   Cooling Station 5) Ends 7/20/03

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello, Sears PR, +1-847-286-9036, or
lcoste5@sears.com ; or Kim Charney, +1-312-251-1223, or kimc@domecom.com , for
Sears, Roebuck and Co.

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