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June 21 officially marked the first day of summer and Americans are now making space in their closets for what will become their new favorite shorts, t-shirts, sandals and swimwear.

According to a recent national survey of 1,012 shoppers, Americans always want to look "in style," they also want to keep their spending to a minimum, and are searching for value and quality. The survey was conducted by Harris Interactive Inc. for Lands' End, which is now conveniently available at 401 local Sears full-line stores, as well as in the Lands' End catalog and through landsend.com. Those surveyed spent less than $200 on new spring and summer clothing annually. They also said they couldn't get dressed this summer without having the "classics" in their closet -- white t-shirts (46 percent), polo shirts (42 percent) and khakis (47 percent). No matter what time of year it is, Americans named blue jeans (68 percent) at the top of the list as the classic clothing item.

Today's cost-conscious shoppers looking for the "must have" summer wardrobe essentials can visit their local Sears store (in select markets) to find best selling fashions from Lands' End -- high-quality, classic styles for men, women and children, at affordable Lands' End prices.

Get Summer Started "On the Right Foot" With The New Warm Weather Shoe Collection

Of special note this season are new styles of footwear from Lands' End, now at Sears. On the heels of the popular Lands' End All Weather Mocâ„¢ for the entire family, comes the new lighter and cooler Summer Mocâ„¢ ($29.50) for women. Available in an assortment of dazzling colors like dark coral, apple green and light indigo, Summer Mocsâ„¢ are the perfect -- and extremely comfortable -- accessory for any outfit. Other soon-to-be summer favorites with personality are the easygoing Athletic Slide Sandals ($24.50) and the stay-put Suede Summer Clogs ($24.50). Men can walk or hike in comfort wearing rugged original Trekkers ($29.50).

Don't Be Bashful ... Try On The "Hottest" Swimwear For Summer

Now that many Sears stores are offering the best selling Lands' End swimsuits, it's easier than ever for the entire family to get a perfect fit, at practical prices. Lands' End has always been known for creating swimwear that fits, flatters, and stays in place, making women feel comfortable and confident on the beach or by the pool. Women can slip on the latest Slenderizing Separates -- giving the freedom of mixing and matching tops and bottoms ($28-$52). Or, look great and lounge comfortably in a Tugless Tank® ($37), Sport Tankini ($59), Faille Tankini ($58) and other fine-fitting suits in an assortment of fun colors. Men also will look "cool" at the beach in the colorful Hawaiian swim trunks ($28) offered this season. On the way to the beach, don't forget to pack an oversized Rugby striped beach towel ($16) to dry off after a swim, or to lounge in the sun.

Experience The Energy of White This Season

Brighten up your summer wardrobe with the fresh, crisp look of pure white. According to the national consumer survey, more than half of respondents (56 percent) said shorts or short-sleeved t-shirts were summer wardrobe "essentials." So look like the summer heat doesn't matter by pairing men's Chinos Shorts ($26) and a white linen camp shirt ($29.50). Or, pull on a woman's Active Tunic ($15) or Supima Tee ($16), Cropped Chinos ($34.50) and rich cotton Drifter sweaters ($29.50) for both men and women. Whatever you put together, you'll never look better!

Colorful Polos - A Wardrobe Staple You Can't Be Without

Celebrate summer with the bright, classic look of the cotton pique Mesh Polo ($19.50) and silky Peruvian Pima Polo ($24) for men and women. Available in a rainbow of colors, you can now complement your entire wardrobe -- casual to dressy. And, with these comfortable prices, you can now invest in one in every shade!

Lands' End classics will roll out to all 870 full-line Sears stores nationwide this August. (For a listing of current store locations carrying Lands' End merchandise, visit www.sears.com .) Sears shoppers seeking the rest of the Lands' End product line, can access Lands' End award-winning customer service team by visiting landsend.com or by calling 800-356-4444.

Sears, Roebuck and Co. is a broadline retailer with significant service and credit businesses. In 2002, the company's revenue was more than $41 billion. The company offers its wide range of apparel, home and automotive products and services to families in the U.S. through Sears stores nationwide, including approximately 870 full-line stores. Sears also offers a variety of merchandise and services through its Web sites, sears.com and landsend.com, and a variety of specialty catalogs.

SOURCE: Sears, Roebuck and Co.

CONTACT: Victoria Jenner, +1-312-640-1864, or Lee Antonio,
+1-847-286-5569, both of Sears

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