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Voice-Controlled Kenmore® Alfie™ Makes Shopping Online As Easy As Saying "Alfie, Fetch!"

Innovative personal shopper researches and provides the best deals from retailers across the country

HOFFMAN ESTATES, Ill., Sept. 14, 2016 /PRNewswire/ -- The new Kenmore Alfie is a voice-controlled intelligent shopper that does the research for you to find the right item at the best price, regardless of the retailer. Alfie is an enormous time-saver because it can shop for anything from everyday items like paper towels, printer ink or groceries, to finding the perfect gift by simply saying "Alfie, give me some ideas for a birthday gift for dad."

The new Kenmore Alfie is a voice-controlled intelligent shopper that does the research for you to find the right item at the best price, regardless of the retailer.

Best of all, not only saves time, it saves money. There is no added fee for the service Alfie provides, and the Kenmore Alfie app* is free in the app store. Once users decide what they want, they simply press a button and Alfie shops the online marketplace to provide a tailored recommendation. This ensures they get the best price available, providing peace of mind that they are always getting a great deal.

"The Kenmore brand is woven into the fabric of the American home by delivering trusted performance with smart and stylish innovations that help our members do things quicker, better and easier," said Tom Park, president of Kenmore, Craftsman and DieHard brands at Sears Holdings. "Alfie is no exception – we are able to provide a best-in-class, concierge-like service at an affordable price so our members can get back to their everyday lives."

"Alfie uses our Shop Your Way platform combined with experienced associates who serve as intelligent shoppers behind the scenes to find the products that meet our members' needs," said Eui Chung, vice president of social commerce at Sears Holdings.

Alfie is able to learn users' tastes based on previous purchases, and allows users to shop from history, simplifying the task of reordering frequently purchased or favorite items.

Users can maintain contact with Alfie from anywhere using the on their smartphones to easily review options and confirm orders on-the-go. Experienced Alfie personal shoppers are available to assist with orders 24 hours a day, 365 days a year.

Kenmore Alfie can be purchased for $49.99 at , or select local Sears stores. For more information about the Kenmore brand, visit or .Ìý

How to use Alfie:

  1. Download the free Kenmore Alfie app
  2. Follow the prompts to properly complete the setup of Alfie with your Wi-Fi network
  3. Press the 'talk' button, voice a request to Alfie and press the 'talk' button again
  4. Review recommended options sent via text message through the free Alfie app
  5. Approve the product order via Alfie or the smartphone app and your order is on its way

*In order to use Kenmore Alfie, you will have to install the free Kenmore Alfie app for either iOS (requires iOS 8 and up) or Androidâ„¢ (Android 4.1 and up) smartphone. In addition, Alfie requires a wireless network connection that is 2.4GHz 802.11 b/g with security OPEN, WEP, WPA, WPA II. Alfie also requires a free Shop Your Way Membership and is subject to its terms and conditions.

About the Kenmore Brand
The Kenmore Brand is an industry leader in delivering trusted performance in the home with smart and stylish appliance innovations that help consumers do things quicker, easier and better. Recognized as a top appliance brand for over 100 years, the Kenmore brand continues to give consumers more time, efficiency and improved results for better living with industry-leading products across small and large appliance categories. For more information, visit , or .

Larry Costello
PR Director – Kenmore
847-286-9036
Larry.Costello@searshc.comÌý

Andrew Scutt
Zeno Group
312-245-0688
Andrew.Scutt@zenogroup.com

Photo -

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SOURCE Sears, Roebuck and Co.








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