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HOFFMAN ESTATES, Ill., Feb. 6, 2013 /PRNewswire/ -- In honor of Black History Month, Kmart will Share the Wordâ„¢ of financial empowerment. The Share the Wordâ„¢ campaign was created to honor the history and legacy of African-Americans by providing valuable information and resources to enhance the lives of Kmart customers.

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Now in its sixth year, Share the Wordâ„¢ has teamed up with ESSENCE Magazine senior editor of personal finance and careers, Tanisha Sykes, to provide financial tips, budgeting and saving templates and a family finance e-guide, available for download at the program's dedicated microsite, .

"Financial empowerment is extremely important within the African American community," said Sykes. "This year's Share the Word campaign will provide the tools, information and resources to help pave the road to financial success."

Share the Wordâ„¢ will bring the message of financial empowerment to life through social platforms, including Twitter, Facebook and shopyourway.com. Throughout February, SHOP YOUR WAY Members can visit to enter a sweepstakes for a chance to win tax preparation services provided by Jackson Hewitt¹. To close out the month, Kmart will host an in-store event and Tweetup featuring Sykes on Feb. 23 in Hyattsville, Md. The event will include interactive financial discussions, special discounts for event attendees, prizes and giveaways.

"Kmart embraces diversity and inclusion throughout the year," said Andrew Stein, interim chief marketing officer, Kmart. "We are always looking for ways to reach our audiences with programs that resonate and provide value."

For more information about the Share the Wordâ„¢ program and to download the family finance e-guide, please visit .

About Kmart

a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a mass merchandising company and part of ShopYourWay, a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through .  Kmart offers customers quality products through a portfolio of exclusive brands that include Sofia by Sofia Vergara, Jaclyn Smith, Joe Boxer, Route 66 and Smart Sense. For more information visit the company's website at |Sears Holdings Corporation website at .| Facebook:

¹ No Purchase necessary, visit for official rules

SOURCE Kmart