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HOFFMAN ESTATES, Ill., April 27, 2011 /PRNewswire/ -- Sears Holdings is proud to announce that this year the company will be celebrating the 10th year of offering its Buy Online, Pick Up In-Store service. Since launching Buy Online, Pick Up In-Store in 2001, Sears Holdings has been empowering customers to shop their way with a solution that allows them to purchase online, avoid shipping costs completely, and receive their orders that very same day.

As other companies are just now recognizing the need to meet customer demand to save valuable time and money when shopping online, millions of customers and counting have been using and continue to use Sears' best-in-class Buy Online, Pick Up In-Store service.

"Sears was among the first to pioneer the Buy Online, Pick Up In-Store concept, which has given our customers another convenient way to shop online and more recently through their mobile devices," said Imran Jooma, president of eCommerce, Sears Holdings. "We're excited to have already served millions of customers and look forward to millions more. The amount of customers that continue to utilize our Buy Online, Pick Up In-Store service clearly illustrates how much consumers value convenient and fast online shopping solutions. It is a true testament to our dedicated service and commitment to our customers."

Customers value Buy Online, Pick Up In-Store not only because it is convenient, but also because it is guaranteed. Buy Online, Pick Up In-Store is backed by Sears' Ready in 5 promise - orders will be ready in five minutes from the time a customer arrives at the store or they will receive a $5 coupon.

"We are thrilled to be celebrating this major milestone with our customers," added Jooma. "From Buy Online, Pick Up In-Store to Shop Your Way Rewards, Sears Mobile and more – we understand that every customer shops differently and that is why we provide the necessary tools and services to shop smarter and more conveniently."

For even greater convenience, in most locations, Sears also provides curbside pick up, dedicated parking for product pick up, and same-day delivery powered by the innovative mygofer service.

Sears understands that customers lead busy lives and don't have time to look through aisles of products or wait in long lines to pay for items.  With Buy Online, Pick Up In-Store, customers can visit , or and quickly and conveniently shop for household needs, apparel, large home appliances, yard equipment and more, then schedule the entire order for in-store pick up.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with over 4,000 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, consumer electronics and automotive repair and maintenance. Sears Holdings is the 2011 ENERGY STAR(r) Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 11 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at .

SOURCE Sears Holdings Corporation