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With 23 percent of households planning to buy a new high-definition television set in the coming 12 months, according to a recent Consumer Electronics Association(1) study, many customers will be thinking about what to do with or how to dispose of their old television set. Sears recognizes the need for smarter recycling solutions and is launching a television drop-off and haul-away program for California residents. This new program is the latest benefit Sears offers its customers through its already extensive, company-wide green initiatives. Sears was also recently named the 2010 ENERGY STAR Retail Partner of the Year for its outstanding contribution to reducing greenhouse gas emissions through its numerous initiatives focusing on educating customers about energy-efficient products.

Through the newly launched Sears program, customers can help the environment by dropping-off their old televisions for free recycling at a Sears full-line store in California. This service is in addition to the new haul-away service that also allows customers to have a television of any size or type picked-up directly from their home for a fee and recycled. A reduced rate for haul-away will be applied for customers who purchase a new television and have it delivered. All televisions received through haul-away will be entirely recycled.

"As customers continue to seek more eco-friendly ways to dispose of aging technology, we are excited to be offering a new service that allows them to live an even greener life by recycling their old televisions responsibly," said Karen Austin, president, Home Electronics for Sears Holdings. "Whether purchasing a new television or simply looking to dispose of an old one, we encourage our customers to look to us as a resource in helping the environment."

The at-home Sears television haul-away program will be available to customers by calling 1-800-664-2722 and scheduling a pick-up time. This service is provided to customers within certain delivery areas for an initial $75 for the first set and $25 for each additional set that is picked up at the same time. However, when coordinated with the purchase and delivery of a new television, a reduced rate of $10 for this service is available.

Customers can also avoid the fee by bringing their television to a local California Sears full-line store for disposal. To fulfill in-store requests, customers will be asked to provide a Sears Blue Electronics Crew associate with their name, address and phone number.

For information on the latest television product offerings from Sears, visit www.sears.com/electronics.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Sears Holdings is the 2010 ENERGY STAR庐 Retail Partner of the Year. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has the Country Living collection, which is offered by Sears and Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at .

(1) The 12th Annual Household CE Ownership and Market Potential Study (May 2010) was conducted between January 28 and February 1, 2010. It was designed and formulated by Consumer Electronics Association (CEA) 庐 Market Research.

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SOURCE: Sears Holdings Corporation

CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
larry.costello@searshc.com; or Rory Swikle of Euro RSCG Worldwide PR,
+1-847-286-8984, rory.swikle@eurorscg.com, for Sears Holdings

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