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With the biggest football weekend of the year quickly approaching, sports fans are rushing to put the finishing touches on their party plans. While the food and fanfare are key components of any big football gathering, the Sears Blue Electronics Crew knows that it is the TV that makes the party. To ensure that football fans catch every play of the game, along with all the great commercials, Sears is offering big discounts on some of its hottest TVs. Sears also makes the buying process easy with its buy online, pick up in-store and "Ready in Five" guarantee. Now, shoppers can have their new TVs and other home electronics picked up before the big kickoff.

"A TV or other large ticket items can take up to seven months for the average shopper to make a purchase decision, but with so little time before the game, we wanted to simplify the purchase process by offering everything from our real-time price checks to the Ready in Five guarantee," said Karen Austin, senior vice president and president, Home Electronics, Sears Holdings. "Now, Sears shoppers can select a TV or other electronics from our wide assortment, including the top name brands and latest technologies, in time to have everything ready by kickoff."

  Discounts just in time for the game, include:

  --  Save $800 on a Samsung 40-inch LED HD TV; now $1,199.99, was $1,999.99
      --  Receive a free Blu-ray player ($199.99 value) and free delivery
          (1) with purchase
  --  Save $300 on a Sony Bravia庐 46-inch LCD HD TV; now $899.99, was
      $1,199.99
  --  Save $200 on a Zenith 42-inch Plasma HD TV; now $449.99, was $649.99
  --  Save $170 on a Samsung 32-inch LCD HD TV; now $379.99, was $549.99

To help ensure that their new home electronics purchases are ready for game day, Sears shoppers can take advantage of the Ready in Five guarantee. It allows customers to buy online and pick up from their local Sears store. Customers are guaranteed to have their order within five minutes of arriving at the store by scanning a receipt barcode or their credit card upon arrival. Ready in Five saves shipping charges and in many cases, the product is available for pick up the same day.

To complete the perfect home electronics play, the Sears Blue Electronics Crew can also provide a range of accessory options to enhance any TV purchase, including HDMI cables, stands, mounts and surge protectors.

As fans gear up for the game in Miami, they can get in the football spirit by visiting www.Sears.com/football to vote for their favorite Brett Favre TV ads and enter to win a gift card up to $1,500 as part of the Sears Blue Electronics Crew's TV MatchMaker sweepstakes, happening now through Feb. 7. Additionally, football fans can check out all of the Sears Blue Electronics Crew commercials featuring Brett Favre at Youtube.com/Sears.

  For more information, please visit www.Sears.com.

  About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation Web site at www.searsholdings.com.

(1) Free delivery is eligible for select Samsung HDTVs purchase online in most major markets and in store in larger Sears stores and excludes holidays. Maximum value is $75. Offer good on the following Samsung HDTVs: # 71299/UN40B600, # 71073/UN46B7000, # 71090/UNB8000.

First Call Analyst: Westenberger, Richard
FCMN Contact: Regina.Pelz-Westergaard@eurorscg.com

SOURCE: Sears, Roebuck and Co.

CONTACT: Larry Costello of Sears Holdings, +1-847-286-9036,
larry.costello@searshc.com; or Regina Pelz-Westergaard of Euro RSCG Worldwide
PR, +1-847-286-8984, regina.pelz-westergaard@eurorscg.com, for Sears, Roebuck
and Co.

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